HTC wants to raise his profile and catch up to Nokia and Apple
According to HTC CEO Microsoft, however, they would remain faithful
The Taiwanese smartphone maker HTC wants to raise his profile. Modified especially with the models, T-Mobile Android G1, Magic or Hero is successful, the company intends to use in future not only on Google’s open-source operating system and produce for other vendors, but according to HTC CEO Peter Chou will continue with Windows Mobile work and to establish itself more strongly with their own devices to compete with Nokia or Apple.
Less quantity, more quality
It is not clear whether they could meet the competition in the near future at eye level, so Chou in “Forbes” interview. It was important, however, raise the profile. Unlike for example, Motorola will not be waived as a longtime Microsoft partner with the moderate realignment of the brand, even if it can be “something to be desired, the innovative power of Windows Mobile often. In addition, they wanted to build in the future, less equipment, but try to sell a few more successful.
Global advertising campaign in order to re -
This is why HTC wants to draw attention to the brand new HD2 back to Windows Mobile. One would have to deliver the smartphone with the success of the Guarantor Android, but he had to take care of Windows Mobile, so Chou. HTC will go to in the coming weeks in 20 countries, a first advertising campaign.